#FAFSAFebruary Social Media Toolkit
Completing the Free Application for Federal Student Aid (FAFSA) is a crucial step in the college access process and is one of the best tools to illustrate college affordability for students. FAFSA completion rates have been declining in Kentucky and across the nation for several years and have not been helped by the COVID-19 pandemic. We need to continue to promote the importance of filing the FAFSA as soon as possible. February is Financial Aid Month and an ideal time to renew the buzz around FAFSA completion with a #FAFSAFebruary campaign.
Purpose of this Toolkit
The resources in the FAFSA February Social Media Toolkit are designed to involve partner organizations and advocates in #FAFSAFebruary and help drive engagement and action among their respective audiences via social media platforms such as Facebook, Twitter and Instagram.
How Can I Help?
- Copy and paste the suggested social media graphics and text provided below, or develop your own customized posts to share out the content.
- Add the #FAFSAFebruary and #KYGoestoCollege hashtags to your social media posts, and engage via your personal or organizational accounts.
- Follow @KHEAA on Facebook and Twitter and @kheaaoutreach on Instagram and share the content on those pages; be sure to use the hashtags and feel free to add your own as well.
- Look below for links you can share and other ways to get involved, like joining Twitter chats and other live social media content hosted by KHEAA.
- Host live content on your organizational social media accounts related to FAFSA completion. KHEAA Outreach staff is available for interviews, presentations or joint live events.
- Share additional social media content provided by Federal Student Aid. Don’t forget to use the hashtags!
Hashtags
Use these hashtags on your social media posts. You can also tag @KHEAA and other partner organizations to further the reach of your posts.
#FAFSAFebruary, #KYGoestoCollege, #FAFSA, #FinancialAidMonth, #moneyforcollege, #FAFSAFriday
Sample Tweets and Posts
NOTE: Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Click the link in my bio for more information!” to your caption.
We’re kicking off #FAFSAFebruary today! Filing the Free Application for Federal Student Aid (FAFSA) is the primary way to get financial aid to pay for college. Don’t delay, complete your FAFSA today at studentaid.gov! #FAFSAFebruary #KYGoestoCollege
Financial aid isn’t just for 4-year colleges. If you are interested in short-term program or 2-year degree, there’s financial aid for that too! Find out what you qualify for today by completing your FAFSA at studentaid.gov. #FAFSAFebruary #KYGoestoCollege
Not sure how to get started on the FAFSA? KHEAA Outreach Counselors are ready to walk you through the process and answer your questions. Check out kheaa.com to find the counselor assigned to your county and schedule an appointment! #FAFSAFebruary #KYGoestoCollege
Completing the FAFSA helps you to keep your options open! Even if you don’t know what your plans are, completing the FAFSA puts you one step closer to pursuing your college dreams. Check out @KHEAA’s FAFSA Completion Guide to help you get started. #FAFSAFebruary #KYGoestoCollege
Have you completed your FAFSA yet? There’s lots of financial aid still up for grabs! Don’t miss out, go to studentaid.gov today to get started. #FAFSAFebruary #KYGoestoCollege
We’re busting a FAFSA myth today! Did you know that filing the FAFSA DOES NOT mean you have to borrow student loans? It’s also the application for grants which don’t have to be paid back. File today at studentaid.gov to see what you can get! #FAFSAFebruary #KYGoestoCollege
We’re busting a FAFSA myth today! Avoiding the FAFSA because you don’t think you qualify for anything? The truth is you have an 85% chance of receiving some form of financial aid to help pay for college. Get started at studentaid.gov! #FAFSAFebruary #KYGoestoCollege
We’re busting a FAFSA myth today! Filing your FAFSA doesn’t take hours and it isn’t that hard. Most FAFSAs can be completed in 30 minutes or less at studentaid.gov! Check out @KHEAA’s FAFSA Completion Guide to help you get started. #FAFSAFebruary #KYGoestoCollege
High school seniors, as graduation approaches, don’t leave any opportunity on the table! File your FAFSA today at studentaid.gov to see what financial aid you can get to help pay for college. #FAFSAFebruary #KYGoestoCollege
Claim your piece of the MILLIONS of dollars available in financial aid for college. Don’t put it off any longer, complete your FAFSA today! Need help? Visit kheaa.com to find the outreach counselor assigned to your county and schedule an appointment. #FAFSAFebruary #KYGoestoCollege
Social Media Graphics
Overview
Public and private high schools in Kentucky are invited to join the FAFSA for the Win Challenge to promote FAFSA completion for the class of 2022 and for the chance to win $500 for their school! Participating high schools will compete among other schools with similar senior class sizes. Please note: Final groups may be adjusted slightly after registration closes to ensure there are approximately the same number of participating schools in each group. View the FAFSA Challenge Guidelines and Rules for more details. Click HERE to view a video for our partners about the FAFSA for the Win Challenge! The November 1, 2021 registration deadline has passed.
Class of 2022 students can register for a $500 FAFSA Completion Scholarship by clicking on this LINK. View the full Guidelines and Rules for more information.
Publications
Social Media Toolkit
Overview
Completing the Free Application for Federal Student Aid (FAFSA) is a crucial step in the college access process and is one of the best tools to illustrate for students the affordability of college.
Purpose of this Toolkit
The resources in this toolkit are designed to involve partner organizations and advocates drive engagement and action among their respective audiences via social media platforms such as Facebook, Twitter and Instagram.
How Can I Help?
Copy and paste the suggested social media graphics and text provided below, or develop your own customized posts to share out the content.
Social Media Graphics
Sample Tweets and Posts
Filing the Free Application for Federal Student Aid (FAFSA) is the primary way to get financial aid to pay for college. Don’t delay, complete your FAFSA today at fafsa.gov! #KYGoestoCollege
Financial aid isn’t just for 4-year colleges. If you are interested in short-term program or 2-year degree, there’s financial aid for that too! Find out what you qualify for today by completing your FAFSA at fafsa.gov. #KYGoestoCollege
Not sure how to get started on the FAFSA? KHEAA Outreach Counselors are ready to walk you through the process and answer your questions. Check out kheaa.com to find the counselor assigned to your county and schedule an appointment! #KYGoestoCollege
Completing the FAFSA helps you to keep your options open! Even if you don’t know what your plans are, completing the FAFSA puts you one step closer to pursuing your college dreams. Check out @KHEAA’s FAFSA Completion Guide to help you get started. #KYGoestoCollege
Have you completed your FAFSA yet? There’s lots of financial aid still up for grabs! Don’t miss out, go to fafsa.gov today to get started. #KYGoestoCollege
We’re busting a FAFSA myth today! Did you know that filing the FAFSA DOES NOT mean you have to borrow student loans? It’s also the application for grants which don’t have to be paid back. File your FAFSA today at fafsa.gov to see what you can get! #KYGoestoCollege
We’re busting a FAFSA myth today! Avoiding the FAFSA because you don’t think you qualify for anything? The truth is you have an 85% chance of receiving some form of financial aid to help pay for college. Get started at fafsa.gov! #KYGoestoCollege
We’re busting a FAFSA myth today! Filing your FAFSA doesn’t take hours and it isn’t that hard. Most FAFSAs can be completed in 30 minutes or less at fafsa.gov! Check out @KHEAA’s FAFSA Completion Guide to help you get started. #KYGoestoCollege
High school seniors, as graduation approaches, don’t leave any opportunity on the table! File your FAFSA today at fafsa.gov to see what financial aid you can get to help pay for college. #KYGoestoCollege
Claim your piece of the MILLIONS of dollars available in financial aid for college. Don’t put it off any longer, complete your FAFSA today! Need help? Visit kheaa.com to find the outreach counselor assigned to your county and schedule an appointment. #KYGoestoCollege
Links and Additional Resources
kygoestocollege.com: Registration for public webinars are on the home page of this site.
KHEAA Outreach Counselors Contact Page
KHEAA’s social media pages: Facebook, Twitter, Instagram, YouTube
KHEAA’s Live Streaming and Real Time Social Media Sessions
Federal Student Aid Counselor Toolkit
Texting Service
Anyone can text OUTREACH to 800-928-8926 for reminders and updates. Subscribers can text in with questions and receive a personalized response from a KHEAA outreach counselor.
Questions?
Kim Dolan, Director of Outreach Services at KHEAA
502-759-1776
Summer Gortney, Assistant Director of Outreach Services at KHEAA
502-759-0798