The Kentucky College Application Campaign is part of the American College Application Campaign initiative, which focuses on providing graduating high school seniors the opportunity to receive assistance and support in filling out college admission applications. For many students, particularly those who do not have an immediate family member who attended college, applying to college can seem overwhelming. For those students, not having someone who can help them navigate the college application process can be enough to prevent them from pursuing a postsecondary education. By implementing a College Application Campaign program, we can ensure that all seniors have the opportunity to receive hands–on assistance as they take the first big step towards continuing their education following high school.

Kentucky piloted the program under the name College Application Week in November 2011 with 13 pilot schools across the state. During the 2015 program, over 180 high schools across the state conducted a college application event, and more than 20,000 students participated in activities.