#KYFilesFAFSA Social Media Toolkit
Overview
The 2024-25 FAFSA completion rate is down 34.7% in Kentucky, and communicating the importance of completing your FAFSA to students and parents is crucial for supporting students who plan to attend college. Join us in promoting the KY Files FAFSA campaign during May, June, & July 2024.
Purpose of this Toolkit
The resources in this toolkit are designed to involve partner organizations and advocates in #KYFilesFAFSA and help drive engagement and action among their respective audiences via social media platforms such as Facebook, Twitter(X), and Instagram.
How Can I Help?
• Copy and paste the suggested social media graphics and text provided below, or develop your own customized posts to share out the content.
• Using the suggested timeline, use each month’s theme to guide your posts and engagement.
• Add the suggested hashtags to your social media posts, and engage via your personal or organizational accounts.
• Follow @KHEAA on Facebook and Twitter and @kheaaoutreach and @myKHEAA on Instagram and share the content on those pages; be sure to use the hashtags and feel free to add your own as well.
• Look below for links you can share and other ways to get involved, like joining Twitter chats and other live social media content hosted by KHEAA.
• Host live content on your organizational social media accounts related to FAFSA completion. KHEAA’s Outreach leadership team and Outreach staff are available for interviews, presentations or joint live events.
• Share additional social media content provided by Federal Student Aid. Don’t forget to use the hashtags!
Take Action
• Engage the students you work with in the month of May to work through the attached Senior Exit Checklist as a way to track what they have already done and what still needs attention before they plan to start college in the fall.
• Register for KY Statewide Office Hours! Every Wednesday in June, we hope to cover the state in sites that agree to provide FAFSA help to students and parents from 2-4 local time. KHEAA will collect site host information and market these events statewide. Register above.
Hashtags
Use these hashtags on your social media posts. You can also tag @KHEAA and other partner organizations to further the reach of your posts #KYFilesFAFSA, #KYGoestoCollege, #FAFSA, #BetterFAFSABetterFuture, #moneyforcollege, #FAFSAFriday
Sample Tweets and Posts
NOTE: Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Click the link in bio for more information!” to your caption.
May: May the FAFSA Be with You
“I find your lack of FAFSA disturbing.” -Darth Vadar. Complete your 24/25 FAFSA today! #MaytheFAFSAbewithyou #KYGoestoCollege #KYFilesFAFSA
“I am one with the FAFSA and the FAFSA is with me.” -Lando Carilissian. Let us help you with your FAFSA today! #MaytheFAFSAbewithyou #KYGoestoCollege #KYFilesFAFSA
Many types of financial aid depend on having a complete FAFSA on file. If you’re planning on attending college in the 2024-25 school year, complete the 2024-25 FAFSA in January. Act now! @KHEAA Outreach Counselors are available to help you find ways to pay for college! #MaytheFAFSAbewithyou #KYFilesFAFSA #KYGoesToCollege
May the FAFSA Be with You…to help you find money for college!! File the 2024-25 FAFSA today, before it’s too late to secure your funding for fall!! #MaytheFAFSAbewithyou #KYGoestoCollege #KYFilesFAFSA
June: School’s Out, FAFSA’s In
Summer To Do List Item #1: COMPLETE YOUR FAFSA…Let us help you complete your 24/25 FAFSA today! #KyGoesToCollege #SchoolsoutFAFSAsin #KYFilesFAFSA
The 2024-25 FAFSA is now easier than ever! The FAFSA’s Direct Data Exchange automatically links income and tax information from the IRS to a student’s FAFSA. #KyGoesToCollege #SchoolsoutFAFSAsin #KYFilesFAFSA
School is out, but FAFSA is IN! Complete your FAFSA this summer with our help. Contact @KHEAA today with questions or for assistance filing. #KyGoesToCollege #SchoolsoutFAFSAsin #KYFilesFAFSA
Need help completing your FAFSA for this coming fall or spring semester? Now is the time and we can help! For FAFSA help, call us at (800)928-8926. #KyGoesToCollege #SchoolsoutFAFSAsin #KYFilesFAFSA
Confused on where to get started on the FAFSA? Reach out to your KHEAA outreach counselor for assistance! They can help you with FAFSA questions, and you can also get information about local workshops scheduled in your area! #KyGoesToCollege #SchoolsoutFAFSAsin #KYFilesFAFSA
July: Fun, Freedom, FAFSA!
Fun, Freedom, FAFSA! Let us help you complete your 24/25 FAFSA today! #KyGoesToCollege #FunFreedomFAFSA #KYFilesFAFSA
FAFSA today, fireworks tomorrow, financial aid for the future.#KyGoesToCollege #FunFreedomFAFSA #KYFilesFAFSA
Go into next semester with a BANG! Complete the FAFSA today! #KyGoesToCollege #FunFreedomFAFSA #KYFilesFAFSA
The FAFSA has fewer questions and takes less time to file than ever before! Have you gotten started yet? #KyGoesToCollege #FunFreedomFAFSA #KYFilesFAFSA
More students than ever before are eligible for financial aid opportunities through the FAFSA. What are you waiting for?! File yours now at studentaid.gov! #KyGoesToCollege #FunFreedomFAFSA #KYFilesFAFSA
Links and Additional Resources
studentaid.gov
kheaa.com
kygoestocollege.com
FAFSA Completion Guide
KHEAA Outreach Counselors Contact Page
KHEAA’s social media pages: Facebook, Twitter, Instagram, YouTube
KHEAA’s Live Streaming, Real Time Social Media Sessions and Webinar Schedule
Federal Student Aid Counselor Toolkit
Texting Service
Anyone can text OUTREACH to 1-800-928-8926 for reminders and updates. Subscribers can text in with questions and receive a personalized response from a KHEAA outreach counselor.
Questions?
Casi Benedict
Director of Outreach Services at KHEAA
Cbenedict@kheaa.com
502-759-1776
Keith Ritchie
Assistant Director of Outreach Services at KHEAA
rkritchie@kheaa.com
502-759-0798