#FAFSAFebruary Social Media Toolkit
Overview
Completing the Free Application for Federal Student Aid (FAFSA) is a crucial step in the college access process and is one of the best tools to illustrate college affordability for students. By filing the FAFSA, college-bound students can find out how much financial aid they qualify to receive and make an informed decision about their postsecondary plans. The 2024-2025 FAFSA opened December 30, 2023 and spent much of January in a soft launch period. Now, as we get into a more stable FAFSA cycle, we need to promote the importance of filing the FAFSA. February is National Financial Aid Awareness Month and an ideal time to add to the buzz around FAFSA completion with the #FAFSAFebruary campaign. We hope you’ll join us in promoting this initiative!
Purpose of this Toolkit
The resources in this toolkit are designed to involve partner organizations and advocates in #FAFSAFebruary and help drive engagement and action among their respective audiences via social media platforms such as Facebook, X (Twitter), and Instagram.
How Can I Help?
• Copy and paste the suggested social media graphics and text provided below, or develop your own customized posts to share out the content.
• Add the #FAFSAFebruary and #KYGoestoCollege hashtags to your social media posts, and engage via your personal or organizational accounts.
• Follow @KHEAA on Facebook and X (Twitter), @myKHEAA and @kheaaoutreach on Instagram and share the content on those pages; be sure to use the hashtags and feel free to add your own as well.
• Look below for links you can share and other ways to get involved, like joining X (Twitter) chats and other live social media content hosted by KHEAA.
• Host live content on your organizational social media accounts related to FAFSA completion. KHEAA Outreach staff is available for interviews, presentations, or joint live events.
• Share additional social media content provided by Federal Student Aid. Don’t forget to use the hashtags!
Hashtags
Use these hashtags on your social media posts. You can also tag @KHEAA and other partner organizations to further the reach of your posts.
#FAFSAFebruary, #KYGoestoCollege, #FAFSA, #FinancialAidMonth, #moneyforcollege, #FAFSAFriday
Sample Tweets and Posts
NOTE: Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Click the link in my bio for more information!” to your caption.
We’re kicking off #FAFSAFebruary today! Filing the Free Application for Federal Student Aid (FAFSA) is the primary way to get financial aid to pay for college. Don’t delay, complete your FAFSA today at studentaid.gov! #FAFSAFebruary #KYGoestoCollege
Financial aid isn’t just for 4-year colleges. If you are interested in a short-term program or 2-year degree, there’s financial aid for that too! Find out what you qualify for today by completing your FAFSA at studentaid.gov. #FAFSAFebruary #KYGoestoCollege
Not sure how to get started on the FAFSA? KHEAA Outreach Counselors are ready to walk you through the process and answer your questions. Check out kheaa.com to find the counselor assigned to your county and schedule an appointment! #FAFSAFebruary #KYGoestoCollege
Completing the FAFSA helps you keep your options open! Even if you don’t know what your plans are, completing the FAFSA puts you one step closer to pursuing your college dreams. Check out @KHEAA’s FAFSA Completion Guide to help you get started. #FAFSAFebruary #KYGoestoCollege
Have you completed your FAFSA yet? There’s financial aid still up for grabs! Don’t miss out, go to studentaid.gov today to get started. #FAFSAFebruary #KYGoestoCollege
We’re busting a FAFSA myth today! Did you know that filing the FAFSA DOES NOT mean you have to borrow student loans? It’s also the application for grants which don’t have to be paid back. File today at studentaid.gov to see what you can get! #FAFSAFebruary #KYGoestoCollege
We’re busting a FAFSA myth today! Avoiding the FAFSA because you don’t think you qualify for anything? The truth is about 85% of students are receiving some form of financial aid to help pay for college. Get started at studentaid.gov! #FAFSAFebruary #KYGoestoCollege
We’re busting a FAFSA myth today! Filing your FAFSA doesn’t take hours, and may even be easier than ever! Most FAFSAs can be completed in 30 minutes or less at studentaid.gov! Check out @KHEAA’s FAFSA Walk-Through to help you get started. #FAFSAFebruary #KYGoestoCollege
High school seniors, as graduation approaches, don’t leave any opportunity on the table! File your FAFSA today at studentaid.gov to see what financial aid you can get to help pay for college. #FAFSAFebruary #KYGoestoCollege
Claim your piece of the MILLIONS of dollars available in financial aid for college. Complete your FAFSA today! Need help? Visit kheaa.com to find the outreach counselor assigned to your county and schedule an appointment. #FAFSAFebruary #KYGoestoCollege
Let’s leave no FAFSA un-filed! You won’t know what money you qualify for until you file. Just half of an hour of your time now could lead to lifetime of success! Find help at kheaa.com and get started at studentaid.gov. #FAFSAFebruary #KYGoestoCollege
Social Media Graphics
FAFSA Completion Scholarship
As a reminder, any student in Kentucky who completes a 2024-25 FAFSA can enter to win one of four KHEAA FAFSA Completion Scholarships. To enter, students can visit https://www.surveymonkey.com/r/3MJBRQ6 or scan the QR code below. Feel free to share this information to encourage FAFSA completion during #FAFSAFebruary.
Links and Additional Resources
KHEAA Outreach Counselors Contact Page
KHEAA’s social media pages: Facebook, Twitter, Instagram, YouTube
KHEAA’s Live Streaming, Real Time Social Media Sessions and Webinar Schedule
Federal Student Aid Counselor Toolkit
Texting Service
Anyone can text OUTREACH to 800-928-8926 for reminders and updates. Subscribers can text in with questions and receive a personalized response from a KHEAA outreach counselor.
Questions?
Casi Benedict, Director of Outreach Services at KHEAA
cbenedict@kheaa.com
502-759-1776
Keith Ritchie, Assistant Director of Outreach Services at KHEAA
rkritchie@kheaa.com
502-759-0798
Need help filing your FAFSA? Join us for Sunday FAFSA Funday events on college campuses around Kentucky! Get expert help AND register to win a $500 scholarship!
Event Details
Spalding University: 2/4/2024, 1:00pm-3:00pm @ Republic Academic Center Building, Spalding University, https://spalding.edu/event/fafsa-sunday-funday/
Western Kentucky University: 2/4/2024, 3:00pm-6:00pm @ DSU Nite Class, fa.help@wku.edu or call 270-745-2755
Bellarmine University: 2/4/2024, 2:00 pm-4:00 pm @ Centro Hall, Check Bellarmine social media posts
Bluegrass Community and Technical College: 2/4/2024, 2:00PM-4:30PM @Classroom Bldg. room 201, https://bluegrass.kctcs.edu/
Campbellsville University: 2/4/2024, 1:00 pm-5:00 pm @ Campbellsville University Library, Check Campbellsville University social media pages
Jefferson Community and Technical College: 2/5/2024, 4:00PM-6:30PM @ Learning Commons JCTC Downtown Campus, For additional information, please email Jefferson-FinancialAid@kctcs.edu
Southeast Community and Technical College- Middlesboro: 2/9/2024, 2:00 PM-5:00 PM @ Administrative Building, Southeast CTC- Middlesboro, contact Southeast Community and Technical College Financial Aid office for more details.
Thomas More University: 2/10/2024, 10am-12pm @ Administration Building, Computer Lab 3107, Email financial-aid@thomasmore.edu for more details.
Big Sandy Community and Technical College: 2/11/2024, 2:00 PM-4:00 PM @ Martin Student Center, Contact Big Sandy CTC Financial Aid at 606-886-3863
Lindsey Wilson College: 2/11/2024, 4:30-6:30 TBD, @Lindsey Wilson College, More details coming soon
Jefferson Community and Technical College: 2/13/2024, 4:00pm-6:30pm @ Library JCTC Southwest Campus, For additional information, please email Jefferson-FinancialAid@kctcs.edu
Southeast Community and Technical College- Cumberland: 2/15/2024, 1:00pm 4:00pm @ Newman Hall, Cumberland Campus, Contact Southeast CTC Financial Aid Office
Campbellsville University: 2/15/2024, 5:00pm-7:30pm, @ Campbellsville University, More details coming soon
Southeast Community and Technical College- Harlan: 2/16/2024, 2:00pm 5:00pm @ Harlan Campus, Contact Southeast CTC Financial Aid Office for more details
Elizabethtown Community and Technical College: 2/17/2024, 10am-2pm @ Elizabethtown Community and Technical College, Contact ECTC webpage as well as ECTC Facebook page for more details.
University of Kentucky: 2/18/2024, 12PM-2 PM @ The Cornerstone, University of Kentucky, https://www.uky.edu/financialaid/
Eastern Kentucky University: 2/18/2024, 2:00pm-4:30pm @ EKU Welcome Center, Whitlock Building, https://application.eku.edu/register/RichFAFSA
Morehead State University: 2/18/2024, 10am 1:00pm @ Enrollment Services Center, Room 205, for more details visit moreheadstate.edu
Morehead State University: 2/19/2024 2:00pm 6:00pm @ Enrollment Services Center, Room 205, for more details visit moreheadstate.edu
Morehead State University: 2/20/2024 2:00pm 6:00pm @ Enrollment Services Center, Room 205, for more details visit moreheadstate.edu
Morehead State University: 2/21/2024 2:00pm 6:00pm @ Enrollment Services Center, Room 205, for more details visit moreheadstate.edu
Southeast Community and Technical College- Whitesburg: 2/21/2024, 2:00pm 5:00pm @ 2 Long Avenue, Whitesburg, KY, Visit Southeast CTC Facebook page
Jefferson Community and Technical College: 2/21/2024, 4:00pm 6:30pm @ Learning Commons JCTC Downtown Campus For additional information, please email Jefferson-FinancialAid@kctcs.edu
Morehead State University: 2/22/2024, 2:00pm 6:00pm @ Enrollment Services Center, Room 205, for more details visit moreheadstate.edu
Gateway Community and Technical College: 2/22/2024, 8:30am 11:00am @ Boone Campus https://gateway.kctcs.edu/about/events.aspx
Gateway Community and Technical College: 2/22/2024, 1:00pm 3:30pm @ Urban Metro Campus https://gateway.kctcs.edu/about/events.aspx
Morehead State University: 2/23/2024, 2:00pm 6:00pm @ Enrollment Services Center, Room 205, for more details visit moreheadstate.edu
Gateway Community and Technical College: 2/23/2024, 8:30am 11:00am @ Edgewood Campus, https://gateway.kctcs.edu/about/events.aspx
Gateway Community and Technical College: 2/23/2024, 1:00pm 3:30pm @ Edgewood Campus, https://gateway.kctcs.edu/about/events.aspx
Sullivan University- Lexington: 2/24/2024, 1:00pm 3:30pm @ Sullivan University, 2355 Harrodsburg Rd, Lexington, KY 40504, Contact Sullivan University Financial Aid office
Hazard Community & Technical College: 2/25/2024, 12pm-3pm @ Multipurpose Room, Visit hazard.kctcs.edu for more details.
Sullivan University- Louisville: 2/25/2024, 1:00pm 3:30pm @ 3101 Bardstown Rd, Louisville, KY 40205, Contact Sullivan University Financial Aid office
Somerset Community College: 2/25/2024, 1:00 pm-3:00 pm @Somerset North Campus and Laurel North Campus, https://somerset.kctcs.edu/
EKU at Kenton County Public Library, Erlanger Branch: 2/25/2024, 2:00 pm-4:30 pm @Anne Meeting Room, Kenton County Public Library- Erlanger Branch https://application.eku.edu/register/NKYFAFSA
Southcentral Community and Technical College: 2/27/2024, 12:00pm-3:00pm @ Building L, More details coming soon
Jefferson Community and Technical College: 2/29/2024 4:00pm 6:30pm Learning Commons JCTC Downtown Campus For additional information, please email Jefferson-FinancialAid@kctcs.edu
Southcentral Community and Technical College: 3/17/2024, 3:00pm-6:00pm @ Building L, More details coming soon
Southeast Kentucky Community and Technical College- Knox: 3/22/2024, 2:00pm-5:00pm @ 117 Shelby Street, Barbourville, KY, Contact Southeast CTC Financial Aid Office for more details.
Bluegrass Community and Technical College: 3/24/2024, 2:00pm-4:30pm @Classroom Bldg. room 201, https://bluegrass.kctcs.edu/